Written Purely and Exclusively For Hypnotherapists

As a fellow hypnotherapist, you have probably noticed that the hypnotherapy industry in Britain has a few obvious problems.

Tackiness, for one.

Incompetence, another.

Therapists that don’t really understand the market, and a market that doesn’t really understand the therapy.

A high turnover of practitioners, evidenced by the ads that come and go each year in the Yellow Pages, and the ever changing array of weird and wacky brochures dotted about. A high burnout rate.

A polarity with competent and aware psychotherapists on the one end, and script-readers on the other.

People who studied psychotherapy, and people who sold mobile phones.

People who do relaxo-therapy, and people who do rapid, effective hypnosis.

Professionalism, and utter tackiness.

It’s a minefield. It’s a shame, because there is a lot of good potential at the core of hypnotherapy, but for the most part it is wasted by poor training, people wanting a career change or to make a fast buck, massive egos, and naff, naff marketing. If you think this doesn’t apply to you, then you’re missing the point – it applies to the market, affecting and influencing all of your potential customers.

Hypnocrisy is about:

Hypnocrisy is written in a very candid, down-to-earth way – addressing the subtleties that most other books gloss over, answering the “what if” moments that other books miss. Its written from years of experience of handling a varied range of clients, situations and professional decisions. It challenges the reader, stimulates new thought, and will provide enough reframes for you and your practice to get you out of those ruts you may feel from time to time.

I’m aware that most hypnotherapists won’t the purchase the labours of my experiences and efforts – because they are notoriously tight-fisted. Ironically, those mind-sets won’t benefit from the section of the book that addresses it.

£19.95 Instant Download – click ‘Return to Merchant’ after ordering to return to the download page.

An Extract

“I could still hear you all the time”.
“I remember everything you said”.
“It didn’t work”.
“I didn’t go under”.
“Well we’ll have to see if it’s worked when I (go home / drive / see a spider / see my cigarettes / whatever)”.

Are these things that you hear from your clients? Or do you have niggling fear during most inductions or sessions that you will? And if you don’t hear these old chestnuts, how confident are you that they aren’t being thought? It’s probably true that for each client who says it, another ten think it. People aren’t always confident about providing negative feedback, particularly the reserved, low self-esteemed hypnotherapy-seeking British public. Instead they give it to their friends at bar-be-ques, parties, over coffee etc, so that the next time you introduce yourself at such a social gathering, thanks to other hypnotherapists in the area (and possibly even yourself) you may hear the negative report second hand. Always a fun way to make new friends, by defensively justifying your career whilst clumsily dropping crumbs from a cold sausage role that you really shouldn’t have bitten into. At the same social gathering, when someone says “Oh, you’re a hypnotherapist?” do you respond by saying “yeah… this is a nice place you have, how long have you lived here?” whilst nervously peeling the label off your beer bottle, or do you say “yes, would you like a demonstration?”

Lets put it another way. How many of your clients do you hear this from:

“Wow, I was definitely hypnotised”
“That was amazing”
“I understand so much better now”
“I’m totally satisfied”
“I’ll be recommending you to friends”

Be honest.

It’s likely, that you mostly hear things in between, like:

“Hmm, that was interesting”
“Yes, yes I do feel different”.
“So do you think there’s a chance this could be sorted out then?”
“That was pleasant”.
“Wow, I could have gone to sleep just there”.

If you can relate to what I am going on about here, then you aren’t alone, and I think the majority of people in the UK who have ever visited a hypnotherapist would agree. Whilst practitioners defensively hide behind their ‘big promises’ marketing and ignorantly forget about the clients who don’t come back, many people out there are sharing negative experiences, saying ‘it’ didn’t work for them, and wondering what else they could have spent their money on.

It’s not all the fault of hypnotherapists – clients (and society as a whole) can certainly be incredibly impatient, ignorant, incapable of listening or following instructions and frightened to get what they really want because of secondary gains and other strange complexities.

But there are also undoubtedly massive issues at the heart of hypnotherapy:
An industry offering an overly simplistic umbrella term for very different approaches and skill-sets – leading to a confused public, and a lack of congruence among practitioners.
A lack of competence, caused by shoddy training, greed, and distorted irrational thinking.
A lack of confidence, leading to people pretending to be confident who aren’t, and practitioners who become overly defensive about silly things in silly contexts.
Lots of inner conflicts – about the nature of hypnosis, therapy, therapy as a business.

I address all these issues over the course of the book, including a few more relevant areas which I hope will spark thought, interest and awareness to improve your practice.

Being a hypnotherapist is challenging. You have to juggle the logistical demands of running your own business, including finances, record keeping, and also continually marketing, communicating with and selling ideas to prospective clients. Then, somewhere in the middle of all that, you’re also expected to help people overcome barriers to change their lives. How much that will reward or drain you will depend on many factors, including your original motives for doing it, your training, your personal philosophies and attitudes, your ability to think rationally, and your level of self-awareness.

In my experience as a hypnotherapist, I became aware of many potential psychological traps to making a success of it. Barriers to awareness and progression. Huge underlying conflicts which sap energy and motive. I eventually came to the conclusion that you’d have to be extremely narrow minded, and somewhat ignorant to make a success of being a hypnotherapist. But that’s not the truth – its just much more of a longer, arduous journey than I might have hoped.

There are three main aims of this book:

1/ To raise awareness about the hypnotherapy industry in Britain, the challenges and conflicts it poses, and how to navigate through all the mess to remain relatively content and confident about what you do.

2/ To help stimulate you, inspire you, and snap you out of any defensive ignorance, conflicts and barriers you may have felt were there but couldn’t quite get to grips with.

3/ To teach some useful frameworks and practical ideas to help you be more confident about hypnosis and therapy.

All of these areas are of course related, interlinked in a complex and dynamic system.

£19.95 Instant Download – click ‘Return to Merchant’ after ordering to return to the download page.